MRM Engagement center

  • what is mrm?

    The New Mobile Marketing Mandate

    Due to the global brand shift to infinite digital interactions and instant satisfactions, marketers must embrace insights and intentions-based mobile relationship marketing systems in order to keep customers engaged in today’s mobile age. More»

  • Engage at Every Stage

    Using MRM to Put More Interaction in the Hands of the Customer

    Executive Summary »

    Report reveals where and how marketers are adopting this more comprehensive model of MRM and features best practices across multiple industries. Learn more »

  • MRM White Paper

    MRM Year In Review

    All signs are pointing to mobile as the preferred channel of choice for engaging device-dependent customers.

    Read more »
  • CMO Council Annual Report

    State of Marketing 2014

    The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case for marketing investments.

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