MRM Engagement center
what is mrm?
The New Mobile Marketing Mandate
Due to the global brand shift to infinite digital interactions and instant satisfactions, marketers must embrace insights and intentions-based mobile relationship marketing systems in order to keep customers engaged in today’s mobile age. More»
Engage at Every Stage
MRM White Paper
MRM Year In Review
All signs are pointing to mobile as the preferred channel of choice for engaging device-dependent customers.
CMO Council Annual Report
State of Marketing 2012
The CMO Council's Sixth Annual WorldWide Assessment of Marketing Planning, Budget Allocation, Organizational Development, Group Operational Effectiveness, and Compensation