MRM Engagement center
what is mrm?
The New Mobile Marketing Mandate
Due to the global brand shift to infinite digital interactions and instant satisfactions, marketers must embrace insights and intentions-based mobile relationship marketing systems in order to keep customers engaged in today’s mobile age. More»
Engage at Every Stage
MRM White Paper
MRM Year In Review
All signs are pointing to mobile as the preferred channel of choice for engaging device-dependent customers.
CMO Council Annual Report
State of Marketing 2014
The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case for marketing investments.